So you have set up your Etsy shop, made and photographed your goods, and are now sitting back waiting for the cash to roll in. Mistake! It doesn't just happen. Etsy, like anything else requires work and canny marketing to get you noticed. Not only do you have to have great products and photos you need to get around!
One way to do this is to start looking at other sellers that you like and "favouriting" them. You never know they may just favourite you back and get you known. It costs nothing but your time to do this.
You should also make sure your buyers can be driven to your website and that this is up to date. Buyers like to check you out and see what you're all about and a website is essential if you're selling on line.
You should also have a Facebook business page which you update regularly with your Etsy items, and other useful content. Its all about driving people back to where you want them to go and buy from
If you have tried all the above and are still not getting the returns you want, you could think about further advertising your items on Etsy by opting to use their "Promoted Listings" feature. Its a bit like Google Ad words for Etsy I guess in some ways. Word of warning, you will have to invest both time and money in this, and like everything there is no guarantee of success.
To get started, you need to go to the promoted listings section of the advertising dashboard and set your daily budget. What you set as your daily budget should be the maximum amount you're willing to spend per day to advertise your items. Just remember this is per day.
There is a minimum spend of $1.00 per day which means you may need to think about promoting high value items only, unless you are promoting merely for coverage to get your brand known and the spend is part of your marketing budget.
If you are promoting for sales and have a limited spend there is little point in you promoting something for a whole week which you are selling for £5 as the promotion could cost you more.
You should always expect all your budget to be spent, so make sure you set it appropriately.
You can automatically promote new listings you add to your shop, by clicking the toggle icon next to "Advertise new listings automatically" which may save you time. Just don't forget you have done this!
Promoted Listings works on a Cost per Click (CPC) model. This means you pay based on how many times people click on your ads (Promoted Listing) in Etsy’s search results, not how many times your ads appear in the search results (known as ad impressions).
So, regardless of how many times your listings appear as Promoted Listings, you’ll only pay when someone clicks on the ad. You buy an ad by entering a “bid” amount for each listing you want to promote. This is the amount you’re willing to pay when someone clicks on your ad. You can let Etsy determine your bid amounts automatically (default setting), or you can manage your bids manually.
To get the most out of Promoted Listings, your shop’s Search Engine Optimization (SEO) and your listing photos must be in shape before you start, otherwise, you will very likely lose money on Promoted Listings. SEO determines which listings appear in Etsy search results, so its really really important that your listing titles, descriptions, and tags accurately reflect the item.
You need to use words or phrases that people will search on to find your listing. This means thinking like a customer which isn't always easy when you're talking about your own creations.
You can look at the “Traffic Sources on Etsy” under your Etsy Stats to see how your SEO is currently performing. If “Search” isn’t showing up in the top 3 results, you urgently need to revisit your listing titles, descriptions, and tags to make sure you are using the best possible words and phrases. If you struggle with this it may be worth spending a little on someone helping you to write creative descriptions for market reach.